Apple’s Philanthropic History

apple-tim-cook-steve-jobs-david-mantekApple has done quite a bit of corporate giving in recent years. Most recently, Apple launched an initiative surrounding Earth Day that would help raise money for the World Wildlife Fund. When users made purchases within specific apps, they could help raise money for the World Wildlife Fund. This product was called Apps for Earth, and it lasted 10 days during which the World Wildlife Fund received 100% of the proceeds from participating apps.

Apple has clearly made efforts in terms of going green. But the company also cares about giving back to a number of different causes. Apple has donated a lot over the past few years but the company was not always known for giving. When Steve Jobs was the CEO, he believed in contributing to society with the revolutionary products his company made more than through donations to causes. But this changed when Tim Cook became Apple’s CEO.

When Cook first took the lead in April 2011, he quickly implemented a program to match employee donations. Apple even extended its matching program to include employee volunteer time in 2015. Some of Apple’s notable donations include $50 million to Stanford University’s new hospital buildings in 2012, $100 million donated to Project Red, rock star Bono’s organization to help combat HIV/AIDS.

Apple also knows the importance of molding the minds of the future. The company works hard to give educational opportunities to young people throughout the country. Apple has also given $100 million in Apple products and cash grants to ConnectED, a program that gives underprivileged students access to technology in school. Apple has also given $500,000 to a Bay Area antipoverty organization called SF Gives.

In March of 2015, Apple announced a $40 million gift to promote training in technology for women and minorities. This donation was made after Johnny Taylor, the Thurgood Marshall College Fund president, reached out to Apple. In 2014, he met with the human-resources chief of Apple, Denise Young Smith, who was a graduate of historically black college. Mr. Taylor expressed that making a gift would not only be a charitable enterprise but also a “talent proposition” for Apple.

More than $40 million of the donation went to the Thurgood Marshall College Fund in order to support technology training at historically black colleges and universities. The remainder of the money went to the National Center for Women and Information Technology. When this initiative was created, Apple hoped that these donations would lead to the success of many women and minority technology workers who could one day fill careers in the company’s Cupertino, California headquarters.

From caring for the planet to contributing to education, Apple has donated to a number of causes. Apple is making a difference through not only its inventions but its philanthropy, and this is largely thanks to CEO Tim Cook.