Tab For Cause

tab For cause david mantek

What if I Told you theres a charity out there donating money every time their users “open a new tab”. No, seriously… A web app called Tab For A Cause will transform your browser’s blank canvases and turn them into a convenient way to donate to your favorite charity. Every time you open a “new tab”  in Chrome or Firefox, the app populates the page with blogs about causes like education and poverty, oh yeah – can’t forget the advertisements.

Giving over the rights to your browser tabs now allows you to help empower communities and establish local language for kids. Some charities that are receiving donations via Tab For A Cause are,, Room to Read, Human Rights Watch, Conservation International, International Peace Institute and Save the Children.

“Created by Silicon Valley residents Alex Groth and Kevin Jennison, Tab For a Cause donates one-tenth to one-fifth of a cent each time a user opens a new tab, the Los Angeles Times reports.”

Alex Groth, 22, told the la times that his sole motive was to try and make giving easier. Groth graduated this year from Pomona College in California, He states “In college it doesn’t seem like any donation I can give to a charity is going to be very impactful,” he said. “And I kind of wanted to create a way where everyone can be giving to charity regardless of your monetary worth at that time.”



Spartan Race Investigated for Charity Claims

The well known international brand known as Spartan Race is coming under even more fire due to misconceptions related to their charity givings. Specifically In 2014, Spartan Race was found to donate less than 50 cents per competitor to military charities. Spartan Race marketed their action sports company as a military friendly organization and pledged that some proceeds would go to help military families in need. What angered people was that some racers in these events paid more than $100 to compete, and less than 50 cents per athlete went to the charitable causes.imgres-10

Spartan Race’s CEO and founder, Joe De Sena is quoted in saying, “we wish it could be more,” said at the time the investigation came to light, and he promised a better change in 2015.

After more questions were raised in the spring of 2014 about the organizations charitable givings, Spartan Race stopped discussions about their charitable status with other military based organizations. Spartan Race did however continue their strong encouragement of racers fundraising paired with their own training and participation in the event.

Interestingly enough from 2013 to 2014 the Spartan Race organization reported that donations from participants went up 360%. Since the stories began to rise the company has added onto their charity program. Racers can now achieve free entry to the events if they raise a certain amount of funds for pre-selected non-profit organizations.

Spartan Race also said its direct donations to charity went up 12%, without any specific or concrete numbers available. Spartan Race also added a national television deal with NBC Sports this past year to join its existing national sponsorship deal with Reebok. Joe De Sena detailed to the press in 2014 that deals with venture capitalists mean profits come first. He was quoted in saying…

“With those profits, we’d like to give a nice portion to charities.” “We’d love for all our employees to donate to charities, but more importantly, we’d love for all our participants to donate to charities.”

Charitable Donations in America

Glenn Ruffenach of the Wall Street Journal gave us a closer look at charitable donations in the United States. The infographic below (which was provided by WSJ online and Harris poll online survey) — surveyed 2,306 adults in July 2014 in order to accurately portray the social responsibility of the living generations in the United States. The infographic also covers the contribution within the past two to three years from each generation.

Overall, 91 percent of Americans have made a charitable donation within the last two or three years. The top four are: used clothing, money, food and used items- blood came in last with at a 18% giving rate from US adults in the last three years.

Moreover, millenials have this ideal theory that it is their social responsibility to mae the world a better place by being active compared to today’s baby boomers and Gen-x’ers. Here are  the primary findings from a recent Harris Poll titled “Money? Time? Blood? What Are Americans Giving?”

genrational gap charity