In the recent years donating to a charity became seamlessly cooler than well almost anything. The ALS Ice Bucket Challenge ripped through the digital space allowing various online users from different age groups to either raise money for ALS research or dump an ice-cold bucket of water of their head in order to raise awareness. The campaign went viral and ended up raising over 115 million dollars toward the ALS association. Now think about it… what if donating to that cause were as easy as simply  sending a tweet?

good world logoThe start up, GoodWorld envisions the world as everything being a tweet away. GoodWorld launched last year and has raised 1.65 million in seed funding. Over 200 startups have signed up for GoodWorld’s service – including UNICEL, the American Red Cross, No Kid Hungry, and, the ALS Association – receiving donations has become easier, swifter and much more social thanks to GoodWorld.

Those who use GoodWorld over 4,000+ only have to register their credit card information with the startup once. After that, donating becomes easier AKA a few finger tips away.

Facebook users contribute by using a hashtag #donate on participating non-profits Facebook page, followed by a specific amount that they’d like to give. Twitter users will trigger a donation when they tweet at a non profit with the hashtag #donate and the desired amount. Example:  tweet: @[my favorite charity] #donate $100.)

“GoodWorld takes a 4.8 percent cut of every donation thats made through social media, and an additional 2.2 percent of the contribution goes to the participant’s credit card company. But in an interview with the Washington Post, a number of non-profit heads reported that the small fees were well worth it.”

Research has proven that GoodWorlds services is particularly useful when it comes to rapid response situations, like disastaer relief. “GoodWorld says its next step is to make giving more like a game. If users were, say, competing to see whose friend network could raise more, the real winner would be the cause itself.”